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Networking for SEOs (and why it matters)
- 1. Networking for SEOs (and why it matters) @hergretaness Greta Koivikko NOVOS slideshare.net/gretakoivikko
- 2. @hergretaness #BrightonSEO Have you ever felt nervous the night before a conference?
- 4. @hergretaness #BrightonSEO of SEOs feel insecure about their networking skills. 62%
- 5. @hergretaness #BrightonSEO has skipped an industry event to avoid networking situations. One in three
- 6. @hergretaness #BrightonSEO think that networking is important for SEOs. 71%
- 7. @hergretaness #BrightonSEO I need to address the elephant in the room.
- 8. @hergretaness #BrightonSEO I created a survey. That’s how I found out what 174 SEOs really think about networking. Then I asked everyone and their nan to fill in the survey.
- 9. @hergretaness #BrightonSEO What we’ll cover Why is networking important What is networking How to network
- 10. @hergretaness #BrightonSEO What we think networking is
- 11. @hergretaness #BrightonSEO Networking is the activity of meeting people who might be useful to know, especially in your job. https://dictionary.cambridge.org/dictionary/english/networking
- 13. @hergretaness #BrightonSEO We need to redefine networking
- 14. @hergretaness #BrightonSEO A good networker puts others’ needs first.
- 15. @hergretaness #BrightonSEO The location of the loo Speaking gigs Mentorship TikTok expert Career progression New PM software Karaoke buddy for the afterparty Someone to chat to in the coffee queue Potential needs
- 16. @hergretaness #BrightonSEO Have you ever landed a job through your network?
- 17. @hergretaness #BrightonSEO say that networking has helped them find a job in SEO. Two out of five
- 18. @hergretaness #BrightonSEO Why does networking matter Business development Career progression Industry knowledge
- 19. @hergretaness #BrightonSEO “Networking is only for the C-suite.”
- 20. @hergretaness #BrightonSEO “Networking is only for the C-suite.” Networking can benefit everyone, no matter how long they’ve worked in SEO for.
- 21. @hergretaness #BrightonSEO The most difficult part of networking Starting conversations Meeting new people Maintaining relationships
- 22. @hergretaness #BrightonSEO Networking can be learned like any other soft skill
- 24. @hergretaness #BrightonSEO The how of networking Prepare Action Nurture
- 26. @hergretaness #BrightonSEO Who would you like to speak to? Are there people you’d like to introduce to each other? Want to say hi to your Twitter friend? Is there a company you’d like to work at? Looking for guests in your podcast?
- 27. @hergretaness #BrightonSEO There’s no shame in doing some research
- 28. @hergretaness #BrightonSEO Check relevant hashtags on social media
- 29. @hergretaness #BrightonSEO Sometimes you can even find a list of attendants.
- 31. @hergretaness #BrightonSEO Attending by yourself? Spot the fellow solo attendees
- 32. @hergretaness #BrightonSEO Start with a compliment (but only if it’s genuine)
- 33. @hergretaness #BrightonSEO Ask questions What’s been your favourite talk today? Have you been affected by *insert recent algo update*? What’s working in-house like compared to agency? Where did you get that beer from?
- 34. @hergretaness #BrightonSEO “Are you so-and-so from Twitter/LinkedIn?”
- 35. @hergretaness #BrightonSEO Don’t be afraid of sharing something personal
- 36. @hergretaness #BrightonSEO Know when to move on
- 39. Follow up
- 40. @hergretaness #BrightonSEO Time for the key takeaway
- 41. The end goal of networking is building a group of industry people. @hergretaness #BrightonSEO Pay it forward and bring people together by introducing connections to each other.