Top 10 SEO expert columns of 2022 on Search Engine Land

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape.

That’s why one of my top priorities this year was to help relaunch the Search Engine Land Subject Matter Expert program, which had been on pause for the most part for the past few years.

Below you’ll find links to the 10 most-read, must-read Search Engine Land SEO columns of 2022 that were contributed by our fantastic group of Subject Matter Experts.

I have to give some recognition to Olaf Kopp, who authored three of the 10 most popular SEO columns of the year. Amazing!

10. How to use 12 micro intents for SEO and content journey mapping

Analyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find. (By Olaf Kopp. Published July 18.)

9. Google search quality rater guidelines update: What has changed

Google has reframed its definition of YMYL, revamped its definition of low-quality pages and more. Here are the details. (By Lily Ray. Published July 28.)

8. 20 advanced Google search operators you need to know

Gain powerful insights to inform your marketing efforts. Use the following advanced Google search operators and commands to your advantage. (By Jon Clark. Published Oct. 3.)

7. Google MUM update: What can SEOs expect in the future?

Is MUM Google’s next step toward becoming a purely semantic search engine? Learn what MUM could mean for the future of SEO. (By Olaf Kopp. Published April 15.)

6. A guide to machine learning in search: Key terms, concepts and algorithms

Want to understand how machine learning impacts search? Learn how Google uses machine learning models and algorithms in search. (By Dave Davies. Published May 2.)

5. Google’s helpful content update: What should we expect?

SEOs may be in for another shakeup similar to Penguin’s launch 10 years ago. Here’s what you need to know about Google’s new update. (By Marie Haynes. Published Aug. 22.)

4. 12 WordPress site settings that are critical to your SEO success

Want to set up your WordPress site for better traffic and rankings? Make sure you’re following these site settings to improve your SEO. (By John McAlpin. Published Sept. 15.)

3. The by-no-means-definitive keyword size showdown: GSC vs. Ahrefs vs. Semrush vs. Moz

See the results of a comparison of four leading SEO tools’ keyword coverage for domains in the pharmaceutical space. (By Tylor Hermanson. Published Sept. 19.)

2. 14 ways Google may evaluate E-A-T

Learn about some potential signals Google may be using to gauge whether your content and brand have strong E-A-T. (By Olaf Kopp. Published March 18.)

1. 11 Google Sheets formulas SEOs should know

Sometimes the best SEO tools are free. Learn how to use these formulas to save time and reduce manual errors. (By Jackie Chu. Published June 30.)